🔗 Share this article The Fresh Branding for GBR is Announced. The government has revealed the visual identity for the new national rail body, signifying a notable move in its agenda to take the railways back into state hands. An Patriotic Design and Familiar Symbol The updated branding showcases a patriotic design to mirror the national flag and will be rolled out on rolling stock, at terminals, and across its online presence. Notably, the emblem is the well-known twin-arrow design currently used by the national rail network and first introduced in the 1960s for British Rail. The distinctive double-arrow symbol was formerly used by the state-owned British Rail. The Implementation Timeline The implementation of the branding, which was designed internally, is set to occur in phases. Travellers are set to start spotting the freshly-liveried services throughout the national network from next spring. Throughout December, the design will be exhibited at key stations, like London Bridge. The Journey to Public Ownership The Railways Bill, which will allow the establishment of GBR, is currently moving through the House of Commons. The administration has argued it is renationalising the railways so the service is "run by the public, operating for the public, not for profit." GBR will bring the running of passenger trains and infrastructure under one umbrella body. The department has said it will unify 17 various entities and "cut through the frustrating administrative hurdles and lack of accountability that continues to plague the railways." App-Based Services and Existing Ownership The rollout of Great British Railways will also involve a new app, which will let users to see timetables and book journeys absent booking fees. Passengers with disabilities users will also be able to use the app to arrange assistance. A preview of how the GBR app might look. A number of operators had earlier been nationalised under the outgoing government, including Southeastern. There are now seven operating companies already in state ownership, accounting for about a third of rail travel. In the past year, c2c have been brought into public ownership, with further franchises likely to follow in the coming years. Official and Sector Response "This isn't just a new logo," commented the Transport Secretary. It symbolises "a transformed service, casting off the frustrations of the past and focused completely on providing a genuine service for the public." Industry leaders have welcomed the government's commitment to improving the passenger experience. "We will carry on to work closely with industry partners to facilitate a seamless handover to GBR," a senior figure added.